a little more about us...

Purple Threads

Well hello... welcome to The Stitching Den, where we love all things stitchy. We're a small business, a mother and daughter duo, based in lovely rural Lincolnshire. We're just starting out on our path to create awesome patterns and designs for you to stitch. 


Meet Shell.

Shell is our chief stitcher. Shell enjoys all things stitchy and has been an avid cross stitcher and all round crafty nerd for many years. She lives with her partner, 2 cats, 3 guinea pigs and 2 rabbits who can be a bit of a handful.

Grey Thread Roll

Meet Jules.

Jules is our technical brain. Jules has always been nifty with a needle and has passed on much wisdom and experience to her daughters, which is where Shell gets her passions from. Jules lives with her partner and dog Barney and loves escaping in her camper van at any opportunity. 


We have always loved crafting but specifically cross stitching but have always struggled to find patterns that suit our very quirky personalities. A lot of designs seem dated and out of touch, so... we're a two woman band on a mission to bring you some awesome patterns...

stay tuned!